The Too Little, Too Late Syndrome (TLTLS)
(Strategic Inertia / Missed Opportunities)
A common organizational condition where actions are taken only after it is too late to make a meaningful difference. Often a result of excessive deliberation, internal resistance, or risk aversion.
Examples from practice
A traditional media company launching a digital platform a decade after its competitors; a retail chain cutting prices only after losing significant market share.
Advantages
Encourages careful decision-making; prevents reckless risks.
Disadvantages
Leads to market irrelevance; frustrates employees and stakeholders.