Achilles’ Management (AM)
(Strategic Development / Competitive Analysis)
A paradoxical management approach based on the Achilles and the tortoise paradox, where an organization continuously makes progress but always lags behind competitors. The fundamental issue lies in the illusion of advancement—while initiatives are implemented, the external environment evolves at a faster pace.
Examples from practice
A company adopting industry trends two years too late; a business launching a digital transformation project while competitors have already completed theirs.
Advantages
Ensures some level of adaptation; allows time for thorough analysis.
Disadvantages
Leads to perpetual market lag; creates a false sense of accomplishment.